As graphic designers, it’s our job to take everything our client has and turn it into something that is captivating and understandable. It’s not an easy task for us to sift through mounds of information and boil it down to what really needs to be presented. There’s a fine line between too much information and not enough information.

“Make everything as simple as possible, but not simpler.”
– Albert Einstein

Einstein said it best. We as designers need to simplify, simplify, simplify without making it too simple. Too simple can come across as boring, uninviting, and just plain sterile. But on the other hand, not simple enough could scare people away with the fear of having to do too much.

Shoot for simple, but not too simple.