1. The Initial Meeting
Each and every brand identity design project starts with a detailed discussion about your organization. By talking to you on a more personal level about your expectations and visions, I’m able to put together a design brief that outlines the entire project and keeps us on track.
Once I have enough information from you, it’s time for me to do my homework. I start by researching your industry as a whole, along with a detailed analysis of the competition. If you want to be the best, then someone has to lose (and that’s your competitors).
The next step is for me to start brainstorming and sketching the old-fashioned way: using pen and paper. By not jumping right to the computer, I’m able to quickly and effectively transfer my thoughts from my brain to the paper.
3. On to the Computer
After detailed mind maps and tons of sketches, it’s time to focus on one or two strong options that best represent your organization. Using Adobe Illustrator, I tranfser what’s on the paper to a digital format on the computer. With Photoshop, I can create examples of your logo being used in everyday life. By putting the logo in context, you’re able to have a better vision of the end result.
Now it’s time to put together a PDF presentation of each concept using Adobe Acrobat. The only thing left to do at this point is to deliver the presentation so you can choose the most appropriate solution based on the design brief.
5. Fine Tuning
Once you choose the concept that fits you best, it’s time for me to put the finishing touches on it. I then deliver the artwork (print and web files) to you via email or disc, whichever you prefer.
6. I’m Here For You
If any design-related questions ever arise, you need a specific file type or you just want to bounce ideas off of one another, you can always contact me. I’m here for you, especially because brand identity projects are never really “complete”. It’s an ongoing process that needs constant attention. My clients feel comfortable knowing that I’m not going anywhere and my number one prirority is to meet their needs.
Once an effective and appropriate logo is developed, it’s time to apply it across many different platforms in order to start building the greater brand identity.
A new logo is just the start and because of my background in the design industry, I’m able to work with you to create deliverables after the project is complete. From stationary sets and promotional materials to billboards and websites, I can work with your organization to represent your brand the way it needs to be.