Every website needs high-quality content in order to delight your audience and rank higher in the search engines.

The list below (put together by Quicksprout) shows how important quality content is to a website.

1. Relevance and context: Google analyzes the topics and context on your page, not just keywords.
2. Content length: Top ranking websites have 900+ words of content per page.
3. Images and video: Blog posts with images and videos are more engaging for visitors.
4. Grammar and spelling: These types of mistakes make you look unprofessional in the eyes of your prospect or customer. 42.5% of customers are turned off by poor spelling or grammar.
5. Readability: Use shorter sentences and paragraphs when writing and always write like you would talk.
6. Formatting: By using headings and lists you can break up your content to make it an easier read.
7. Expertise: People want to read posts from experts that can dig into a topic and explain it.
8.  Social media shares: The higher the quality – the higher the shares.
9.  Google internal and external links: Linking to valuable external resources delights your readers and increases your rank.
10. Quality of comments: Spammy unrelated comments might hurt your ranking and make you look bad in the eyes of your visitors.

When designing your website, keep these 10 key elements in mind.

By focusing on the quality of your content, your website will show that you’re the expert and provide value to your audience.

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Source: Quicksprout