Not too long ago, I was approached by the Connecticut Convention Center in Hartford, CT to design an advertisement for a program they were advertising in. The design brief was simple:

They wanted the ad to be customized for the event which was the Boxing Hall of Fame.

It needed to grab people’s attention, feature their logo, website and phone number using Garamond as the typeface.

With the targeted design brief in place, we were able to design and finalize an ad within their turnaround of a week. Stay tuned for more projects with the CT Convention Center in the future.