We’ve all been there as business owners, wondering if social media is the right choice for my business?

Here are a few reasons why it can work for you:

Your customers are online. It doesn’t matter how big or small your business is, if you have customers, they are online. The three most visited websites on the internet are: 1. Google, 2. Facebook, and 3. YouTube.

Social media is here to stay. More people have been using Social Media now more than ever, for many different reasons. From connecting with old friends to researching a product or service, they’re doing it on social media and letting everyone know.

Build connections and relationships with your audience. The more that you can connect directly with your potential and existing customers, the more that they will let everyone know just how great your business is. Responding to comments, asking questions that interest your audience, and posting truly valuable content are a few ways that you can engage on a daily basis. By having your customer’s best interest a top priority, and being transparent about it, helps you to build their relationship with your company and brand.

Your competition is already doing it. If you’re not there to answer and provide expert guidance to your current and potential customers, your competition will be.

Have you been thinking about connecting with your customers in a way that only social media can accomplish?